Selina Shen
Marketing Analytics Associate
Selina Shen is the Marketing Analytics Associate at Enoch Wealth Inc., where she specializes in data-driven strategy, campaign performance analysis, and market research. She ensures that all marketing initiatives are backed by precise data and that performance metrics are strictly aligned with the company’s long-term growth objectives.
Selina holds a Master of Science from the University of British Columbia (UBC) and a Bachelor of Science from the University of Washington. Prior to joining Enoch Wealth, she spent several years managing her own jewelry brand across various North American markets. This experience provided her with firsthand insight into consumer behavior and brand positioning, where she treated every market interaction as a data point to identify emerging trends and utilize sales metrics to refine product-market fit. By combining this entrepreneurial intuition with quantitative rigor, she strives to build a more vital brand image for the firm, driving steady and sustainable growth in a competitive landscape.